eBook: How to measure ROI in PR

Grow and protect your reputation with LexisNexis Media Intelligence Solutions. Combining powerful analytics, expert human analysis and the most comprehensive set of global news and social content in the market.

Since the inception of the profession, public relations practitioners have wrestled with one vexing challenge above all others: how do we measure the value of our work?

Download the eBook now to explore:

  • The issues and debate of the use of AVEs
  • What the important challenge for PR Pro's is in terms of measurement
  • Bridging the gap between best practice and feasibility
  • The better frameworks for measuring media coverage

Tick the box to enjoy a free trial of our award-winning media monitoring and advanced social analytics platforms.

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