LexisNexis eBook: 5 Keys to Measuring Social Media Influencers

Public relations and communications professionals have always played an important role in shaping public perceptions of corporate brands, driving greater awareness of those brands within key target audiences and ultimately supporting corporate objectives for business development.

In recent years, the lines between traditional “public relations” and “marketing” have become blurred by the rise of digital media.

Download our eBook, “5 Keys to Measuring Social Media Influencers,” to learn the importance of social influencer marketing, as well as:

  •  Understanding online influence
  •  Targets for an influencer marketing program
  •  The influencer network and how the connection is vital

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