The Evolving Role of Public Relations in Corporate Social Responsibility Initiatives

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Our white paper, “The Evolving Role of Public Relations in Corporate Social Responsibility Initiatives,” takes a closer look at the surge of companies embracing corporate social responsibility to address growing investor and consumer expectations for ethical, sustainable business practices.

We live in an era characterised by rampant cynicism among consumers world-wide. Cries of “Fake News” seem to follow any new revelation about our political leaders, some of the world’s greatest brands struggle with erosion of public trust in their ability to safeguard customer privacy, and the Western news media—for decades, the objective voices of record in a confusing world—have reached an all-time low in credibility with consumers.

Download the white paper today to learn more about:

  • The history of CSR around the world
  • Research on the interplay between PR theory and CSR campaigns
  • Practical insights from a case study on PR’s role in modern-day CSR initiatives.

Fill out the form at the top to get your copy.

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