eBook: How to measure ROI in PR

Since the inception of the profession, public relations practitioners have wrestled with one vexing challenge above all others: how do we measure the value of our work?

The latest dust-up of one of the most consequential debate at the center of the PR profession, the ban of AVE's, prompts major questions to the measurement challenge. Did you know 44% of PR professionals support the ban and 43 percent oppose it?*

Download now to explore:

  • The issues and debate of the use of AVEs
  • What the important challenge for PR Pro's is in terms of measurement
  • Bridging the gap between best practice and feasibility
  • The better frameworks for measuring media coverage

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