This eBook explains the importance of competitor benchmarking, details the key components of media intelligence, and then previews five specific use cases for how you can put media intelligence to work in your competitor analysis efforts.

The purpose of this guide is to help you to understand what goes into a good media monitoring solution, what questions to ask, and how to narrow down your options based on your unique requirements.

The ultimate goal is to help your business make the right purchase for your organisation and avoid being potentially tied into a long term contract for a solution that doesn’t really meet your needs.

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