Are your PR and marketing strategies delivering brand victories?
Often, media monitoring has a particular focus—your own brand, products and company. You may track mentions, analyze sentiment, or compare results to historic data to understand PR and marketing effectiveness.
But in the war to win devoted customers and achieve long-term value for the business, you need to know your enemies too. Competitor monitoring can fill in gaps in your media intelligence, enabling you to make proactive, strategic choices that keep you at the top.
How do you go beyond backwards-looking SWOT analysis to near real-time competitive intelligence?
Ironically, a book written in 506 B.C. is a powerful source of inspiration. In “Leveraging Media Intelligence for Effective Competitor Analysis”, we look at how ancient military strategies from Sun Tzu’s Art of War remain applicable to modern-day businesses.
This informative eBook looks at how companies can:
- Use competitor benchmarking to formulate winning PR and marketing strategies
- Achieve actionable media intelligence in four steps
- Find the media intelligence needed for in-depth competitor analysis
What gaps could leave your brand vulnerable to a competitor’s next great campaign or product?
Download our FREE eBook on Competitor Monitoring!
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