PR Measurement - Industry Report: How to Prove Value in PR with Advanced Measurement and Evaluation

Most businesses entered 2020 with significant optimism about their revenue forecasts, buoyed by strong economic growth, low unemployment and a rosy outlook for the future. Then the world changed before our very eyes. Now, communications professionals find they are under greater scrutiny and pressure to prove their efforts to manage, mitigate, and prevent negativity, balance short-and long-term corporate image, provide ongoing reputation management, and maintain support among key audiences.

Corporate executives are carefully evaluating their expenses, placing greater emphasis on making strategic investments in products and services that will deliver bottom-line results. New communications channels have disrupted how organisations interact with audiences in their efforts to uphold a positive brand reputation. As a result, professional communicators must now act with certainty in a chaotic 24/7 global media environment.

Download our report today which showcases the evolution of AMEC’s Barcelona Principles 3.0 and shares how to set key metrics and effectively evaluate results for measurable PR goals that can secure future financial investment. 

LexisNexis award-winning Media Intelligence solutions offer: 

  • Award winning media monitoring
  • Powerful social media intelligence
  • Media database and press release distribution centre
  • Tailor-made media analytics and reports

Contact us using the form above to download our industry report and request your free trial.

 

“LexisNexis tools helped us monitor and measure the performance of the campaigns that we ran during the pandemic, as well as opportunities to monitor, participate and steer social media conversations. This was essential to ensure that our vital health messages were reaching the right audiences, allowing us to adapt our focus as and when required. LexisNexis has proved to be the most cost effective solution in the market for us and I’d encourage and recommend that other PR teams explore what their solutions can do for you.”

Anil Ranchod, Stroke Association