Since the inception of the profession, public relations practitioners have wrestled with one vexing challenge above all others: how do we measure the value of our work?
The latest dust-up of one of the most consequential debate at the center of the PR profession, the ban of AVE's, prompts major questions to the measurement challenge. Did you know 44% of PR professionals support the ban and 43 percent oppose it?*
Download now to explore:
The issues and debate of the use of AVEs
What the important challenge for PR Pro's is in terms of measurement
Bridging the gap between best practice and feasibility
The better frameworks for measuring media coverage
